UX Projects
Spotify’s Unlocking On-Demand
Ad offerings to unlock the On-Demand experience for Free users.
Apple’s Support Redesign
Upgrading Get Support + new iChat with the latest design system.
Apple’s Recognition Program
Digital and physical rewards for Communities power users.
Macy’s Purchase History
Integration of store purchases • UX guidelines for iOS & Android
Manifesto
Be Courageous
Have the courage to ask questions, do research, push the bounds of innovation, and iterate based on feedback to achieve ultimate impact.
Lead With Empathy
Use empathy to gain a deeper understanding of the client’s goals, user needs, and what emotions they feel throughout an experience.
Co-Create
Cultivate an inclusive team of stakeholders for diverse insights throughout the process to create more holistic and equitable design solutions.